ABOUT US
Our Story & Philosophy
Message from the President
Beyond Manufacturing: Creating Experiences that Excite
Founded as a traditional festival prize shop 73 years ago, FUKUYA has evolved alongside Japan’s entertainment landscape.
We don’t just create products; we craft the excitement of winning and the joy of discovering something you truly love.
Today, as a core member of the GENDA Group, we leverage our expertise in high-quality character merchandising to bring Japan’s unique “oshikatsu” (the culture of supporting your favorite characters and creators) to a global audience. Our commitment remains unchanged: to deliver moments of happiness to fans worldwide.
Junichi Saito, President & CEO
Our Philosophy
Create with what “we” love.
For what “you” love.
Everything we create starts with cherishing what “we” love.
Spending time thinking about the things, the people, and the worlds we love.
It brings joy and happiness to everyone.
Even in the smallest details, we infuse passion and fondness that no one else can match.
At Fukuya, we create from the heart－so that more people can connect with what they love, and discover small but precious moments of happiness in more ways.
Purpose
By creating with our own passion for what we love, we honor what our customers love.
Mission
We continuously respond to diverse passions, creating excitement that leads one step ahead.
Vision
We aspire to build a world where everyone can enjoy what they love by embracing diverse passions.
Value
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1
Enjoy Our Work
We take great pride in our work, that brings smiles to our customers and truly enjoy what we do. Quality begins where joy lives.
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2
Be Proactive
We take initiative and act promptly, considering how to create products that truly meet what our customers love. Embracing change and taking on new challenges is the first step toward creating new excitement.
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3
Build the Best Team
We respect and honor the identity of our teammates, and support each other with dedication. Great teamwork makes it possible to achieve what no one could do alone.
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4
Stay Honest
We are committed to being sincere and honest with all stakeholders. Trust from people around is built through consistent integrity.
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5
Work with a Global Perspective
We always embrace a global perspective, sharing diverse passions with people around the world. The joy of loving something goes beyond borders and connects people everywhere.
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6
Create the New Culture of Entertainment
We respond to diverse passions, creating excitement that leads one step ahead.
We constantly expand Japanese entertainment culture to the world, helping it carry on and evolve for the next generation.
